Eastender's Christmas Trailer 2009 'Who Killed Archie Mitchell?' Voiceover Idea

This trailer is quite unique for a soap, non-diegetic voice-overs are usually uncommon. Using voice overs rather than diegetic voices in the trailer is unique and also is an effective way to portray characters thoughts and feelings without them voicing these ideas out load. We choose to use this 'voice-over' idea for our own trailer, this way we could reveal the characters thoughts and feelings on the situations they experience, which allowed the audience insight into their characters. Using voice-overs also would mean we wouldn't ruin the ambiance created by the song we played, it's generally more efficient and using sub headings also would aid in establishing the scene by using a sort of image-text cohesion.