We choose the BBC as its one of the most popular terrestrial channels around and although channel 4 specializes in a younger audience of teenagers and young adults for the most part, including dramas such as 'Skins'. Soap dramas such as the popular 'Hollyoaks' as well as comedy from 'The inbetweeners' and 'Fresh Meat' all which cater to a younger audience of around 16-25, overall we felt that the BBC was a better choice as our broadcast channel as the BBC lacks a soap aimed at the younger generation. Although the BBC has the drama series 'Waterloo road' it does not have a true soap such as channel 4's 'Hollyoaks'.
We felt there was a gap in the market here for the BBC as it lacks any soaps of this kind and means it can rival channel 4 for this spot. We made sure that our soap did not clash with any others either as this has known to cause chaos and divide viewing figures significantly. Our soap will likely air Monday to Thursday (8.30) on Mondays (after Eastenders finishes) and (8.00) for the rest of the week to avoid clashes with Eastenders, Coronation Street and Emmerdale. It won't air on Fridays however as we feel that our target audience for the most part are out of the house on Friday nights. Like other weekly soaps we will also not air the soap on the weekend.
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