A lot of things attract an audience to a Soap and one of these things is getting behind a storyline rooting for on characters side and being against the others. We as an audience enjoy getting involved with the storyline, making guesses at what will happen next having characters we love and characters we hate and feeling strong emotions for them if they get hurt, die or do well for themselves by getting the partner they love for example. A storyline a few years a go showed how much the audience can care with the death of character 'Ronnie Branning's daughter Danielle, the public were in outrage with her death as they cared so much for her and the storyline.
We also enjoy soap not just due to the storyline but also as it is somewhat an escape from our own lives with the fascinating realism a soap often provides. We like to be voyeuristic also seeing other peoples lives, which are likely more interesting then our own.
Soaps are also easy to make which gain big viewing figures with is great for producers, soaps being high earners with expensive advertising.
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